Professional History

Operate social media frameworks for cross-organisational projects

Manage a multi-media schedule (Facebook, two Instagram pages, LinkedIn, two TikTok pages, X and YouTube) by planning and producing balanced, targeted social media content

Highlight the Students’ Union’s dedication to equity, diversity and inclusion through live coverage of year-round events, awards ceremonies, activism and campaigns

Maximise the organisation’s tone of voice and visual identity Utilise organic, user-generated content to create an online community

Generate social media audits and optimise our channels regularly

Write and distribute monthly newsletters and all-student emails

Produce news articles and blogs for the website

Track and report website, email and social media metrics

Report on digital engagement

Contribute to the crisis communications plan and internal social media policy.

Managed all social media platforms to create online brand awareness

Designed, edited and scheduled content for social media channels

Extensive knowledge using Adobe and Canva to create social media post, menus, posters and promotional

Pioneered exceptional customer service and community engagement to reach a wider audience both in person and online

Built relationships with local brands, suppliers and food bloggers to further the outreach of the brand

Organised events and charity fundraisers.

Managed all ThinK Wine Group social media accounts (Facebook, Instagram, LinkedIn, Pinterest and TikTok)

Aided the Instagram community growth from 4K followers to 16K

Created a wide variety of content for each social media platform - photo, video, infographic and illustration

Administered strategic content marketing tools for all social media platforms based on a target audience persona

Optimised weekly insight targets

Boosted External PR outreach by being featured in online platforms such as Liverpool Echo, Celebrity Angels, BBC Good Food and Wowcher

Established regular blog writing for the website Liaised with external photographers, videographers and other businesses for on-brand collaborations

Coordinated influencer and brand collaborations, competitions and giveaways.

Volunteered to create My First Period starter packs, personally delivering over 200 packs to local primary schools across the Sefton area, raised awareness with businesses in the local area and liaised with education staff to spread the word so other schools could get involved.

Managed The Little Red Box Project’s social media channels to raise online awareness and support.